Built by Someone Who's Done the Work
15 years in wholesale. Not advising from the sidelines — in the trenches building buyer relationships, managing channels, and growing revenue.
Why Smoothed Exists
I've spent 15 years in wholesale — not as a consultant watching from the outside, but as someone building brands, managing retail relationships, and navigating every platform from trade shows to Faire.
When I started helping brands sell on Faire, the pattern was obvious: great products, growing demand, and absolutely no way to reach their own buyers. Faire holds the data. The DM channel is noise. And brands are left hoping the algorithm sends buyers their way.
I built Smoothed because I saw the gap between what brands need and what the platforms give them. Your buyers already chose you — you just can't talk to them. We fix that.
How We Think About AI
We're not an “AI company” and we don't deploy “AI agents” as a magic solve. Here's what we actually believe.
Systems first.
Every project starts with strategy, not software. We understand your ICP, your message, your goals — then build the workflow that would work manually. Only then do we add technology to scale it.
AI is the accelerant, not the strategy.
We use AI for three things: finding prospect intel, personalizing messages, and optimizing timing. Everything else is strategy, systems, and human oversight. The thinking comes from us. The speed comes from AI.
Outcomes over hype.
We don't care about buzzwords. We care about reorder rates, buyer engagement, and revenue. If a spreadsheet works better than a machine learning model, we'll use the spreadsheet.
What Makes Smoothed Different
We execute. We don't just advise.
We're not handing you a strategy deck and wishing you luck. We build the infrastructure, run the outreach, and manage the systems. You focus on your products and closing deals.
We're wholesale-native.
We're not e-commerce marketers who learned wholesale last year. We understand buyer behavior, payment terms, reorder cycles, and trade show dynamics from years of doing it.
We build what you own.
The contact database, the outreach systems, the buyer intelligence — it's yours. We're not a platform you're renting. When we build something for your business, it stays with your business.
We're US-based, US-focused.
Your time zone, your trade shows, your market dynamics. We understand the American wholesale landscape because we operate in it every day.