Smoothed

Blog

Strategies, insights, and playbooks for wholesale growth on Faire and beyond.

·Faire

The Faire Commission Playbook: How to Keep More of Every Sale

Faire's commission structure has layers most brands never explore. Here's exactly how to push more of your orders to 0% commission.

·Faire

How to Use Faire's Customer Segments to Double Your Reorder Rate

Faire hands you five pre-built customer segments. Most brands ignore them. Here's exactly how to message each one to turn one-time buyers into repeat retailers.

·Faire

The Wholesale Email Playbook: Cold Outreach and Newsletters That Actually Convert on Faire

One brand made $500,000 from Faire cold email flows. Here's exactly how wholesale email marketing works — from lead sourcing to weekly newsletters.

·Faire

The Direct Outreach Playbook for Faire Brands

Faire's DM inbox is a graveyard. Here's the step-by-step playbook for reaching your wholesale buyers on channels they actually check.

·Faire

Faire's Algorithm Isn't Your Growth Strategy

Building your entire business on Faire's algorithm is like building your house on rented land. When the rules change, you lose everything overnight.

·Faire

5 Faire Mistakes That Keep Brands Stuck Under $10K/Month

Most Faire brands plateau because of five fixable mistakes. Here's what they are and exactly how to break through.

·Faire

Why Faire Brands Need Direct Buyer Relationships

Faire is where your buyers buy. But if you can't reach them outside the platform, you're building someone else's customer base.

·Faire

Why Most Faire Consultants Get It Wrong

Traditional Faire consultants obsess over listings and algorithms. That's the easy part. The real leverage is what happens outside the platform.

Every Faire Account Setting That Actually Affects Your Sales
·Faire

Every Faire Account Setting That Actually Affects Your Sales

Most Faire brands leave money on the table with default settings. Here's the exact configuration that drives maximum sales.