Smoothed
CRM

From spreadsheets to $120K in recovered revenue

A beauty brand tracking orders across spreadsheets, email threads, and sticky notes was losing deals to chaos.

CRM

A beauty brand tracking orders across spreadsheets, email threads, and sticky notes was losing deals to chaos.

Their sales process relied on memory and manual tracking. Follow-ups fell through the cracks, reorder timing was guesswork, and they had no visibility into their pipeline. Deals were dying silently — they just didn't know which ones.

Migrated all customer data from spreadsheets into a structured CRM with deal stages and automated follow-ups

Built reorder triggers based on purchase history — so the right outreach hit at the right time

Connected QuickBooks data to surface at-risk accounts before revenue was lost

$120K

Revenue recovered

3x

Follow-up completion rate

40%

Fewer dropped deals

We used to lose track of buyers constantly. Now nothing falls through the cracks — and our revenue shows it.

Operations lead, beauty brand

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