Off-season revenue: from $8K months to $22K months
A seasonal accessories brand did 60% of revenue in Nov-Dec and had near-zero wholesale activity the rest of the year.
Cold Email
A seasonal accessories brand did 60% of revenue in Nov-Dec and had near-zero wholesale activity the rest of the year.
Their business was feast-or-famine. Q1 and Q2 were dead — no inbound, no reorders, no new buyer acquisition. They were profitable for 2 months and anxious for 10. Without a proactive outreach engine, off-season revenue was a hope, not a strategy.
Built targeted prospect lists of retailers by category, region, and buying season
Launched automated cold email sequences with personalized hooks for off-season buying
Created seasonal campaign playbooks — Valentine's, Mother's Day, Back-to-School — each with tailored product bundles
$22K
Average off-season month
2.7x
Revenue increase vs prior year
34
New retail accounts opened
“For the first time, we're not dreading January. We actually have a pipeline going into the slow months.”
— Co-founder, accessories brand
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